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Gay Greeting Cards by Kweer Cards — The Blog

Posts in Tom of Finland
Tom of Finland 2020 Calendar

Check out our latest Tom of Finland Collaboration

We are so proud of this year’s Kweer Cards 2020 Tom of Finland Calendar. It’s sleek, sexy, and best of all…. 100% full color! That’s right, we’ve taken 13 original black and white Tom of Finland images and transformed them into a vibrant explosion of more than a dozen hot homosexual himbos!

This calendar makes a great gift, so pick up copy for yourself and for all your queer buds today at KweerCards.com!

Check out the gallery below for all the images included in the 2020 Tom of Finland Calendar by Kweer Cards

Interview about our Tom of Finland Poker Cards

Our Printer loved the playing cards so much, they did a feature about it!

How did the partnership between Kweer Cards and the Tom of Finland Foundation come about?

Kweer Cards is a gay greeting card company. We launched in June of 2018 with about 20 gay greeting cards ranging from coming out cards, gay birthdays, weddings, pride and of course a “Daddy” card. We thought the “Daddy” card would be a great card for both people who were about to have a baby — and also for guys who were dating a much younger counterpart. It was just our way being sly and witty. The “Daddy” card has a fun illustration of a biker on it, which is very much in line with the type of men that Tom of Finland drew. When it came time to promote the cards on social media, I was tagging it with hashtags like #LeatherDaddy #TomsMan and even #TomofFinland. Apparently those hashtags caught the attention of the folks at the Tom of Finland Store and Foundation. They reached out to us within a month of us launching the company, asking if we’d like to partner with them, designing Tom of Finland greeting cards. We of course said “YES!”

What was your favorite part of the deck making process?

My favorite part was having the opportunity to create something that fans of the art would treasure. Tom of Finland has a dedicated and strong fan base, so I wanted to be true to the art — but also present it in a way that had not been seen before. I started off with some very cool and elaborate designs — all of which were great — but I soon realized that the illustrations needed to be the star of the show — not any additional bells and whistles. For every card you see in the deck, there were probably 5 or 6 different versions of that card. Framing, cropping, and just playing around with the layout provided so much creative enjoyment and fulfillment on my end. And of course, how could I, as a gay designer, not be thrilled to have the opportunity to work with such important and historic art — art which has been in countless museums and stores. It’s a once in a lifetime opportunity.

Any advice for queer card creators?

There is a lot of sameness out there in terms of queer products. If you’re looking to create something that’s going to stand out, then offer up something unique to the market. As soon as we got the licensing deal with Tom of Finland, I researched what had been designed and released before — and then made sure I took our products in a different direction. Not only do you want to create something new and unique, you also need to work overtime to put your own stamp on it. Find out what people want, what isn’t out there, and then create it for them even more fabulously than they ever imagined. Don’t follow the trends, create your own!

How did you choose which illustrations to feature?

Once I realized that I could print EVERY card with its own unique Tom of Finland illustration, it got my design wheels turning. That’s over 52 playing card designs! So I needed a unique and fun way to organize them that would be both visually interesting and pay off when people actually played with the cards. I took each suite and gave it it’s own style: The HEARTS were all seaman/sailors; The SPADES were all cops/bikers; The DIAMONDS were all cowboys/western; and the CLUBS were all everyday/blue collar guys. Then I gave a each number it’s own category: All the NINES had shirtless dudes from the waist up; All SIXES focused on the boots/shoes; all the TENS had bare butts; the FOURS were all face-only illustrations; FIVES were all couples, and so on. I presented my ideas to the Tom of Finland Foundation and they loved the direction. Overall, we are all so pleased with both the design and the quality of cards that Print Ninja helped us achieve. Customers have commented on the quality quite often. So it’s been a hit on both the creative and retail side.

Buy the Tom of Finland Playing Cards here.

Read the interview on the PrintNinja Site

How we design our Gay Greeting Cards #3

“Ho Ho Ho” Tom of Finland Christmas Card

Welcome to our third installment of “How We Design our Gay Greeting Cards”.

In this gallery, we highlight Kweer Cards’ “HO HO HO” Tom of Finland Christmas Card which showcases Tom’s 1981 naughy Santa images Take a look below at the evolution of this festive illustration into a brand new Kweer Christmas card.

Get this card today at KweerCards.com

Tom of Finland Bandanas

This week, Kweer Cards released it’s latest product: Tom of Finland Bandanas! These bandanas have the markings of your traditional handkerchiefs — along with 12 sexy leathermen, biker boots, flying penises, ropes, and the Tom of Finland logo all emblazoned alongside the hearts & paisleys. They come in 4 different colors (red, pink, turquoise, and royal blue) and look sexy AF around your neck, your wrist, hanging out of your back pocket, and even hanging on your…wall.

Once we unboxed them, we knew we had to set up a promotional photo shoot to help advertise these hot hankies. Here are some of the images featuring the bandanas, our friend Chelsea Zeno, and our creative director, Derek Bishop.

For the design process, we started off trying to incorporate the more photo-realistic illustrations from Tom of Finland’s catalog. The goal was for each quarter to have a different type of “Tom’s man”: The Cowboy, The Leatherman, The Blue Collar Man, and The Seaman. (see the example below.) However, worried that these illustrations might not reproduce well in the screen printing process, we opted to go with Tom’s pen & ink illustrations. Using these solid black and white images proved useful and dynamic. We were even able to pull the perfect “leather boot” image from one of Tom’s earlier drawings and incorporate it the bandana design.

Overall, we could not be more pleased!
Our customers must feel the same — as these Tom of Finland bandanas are selling like mad over here at Kweer Cards.

Get yours today — they make GREAT gifts too! — at KweerCards.com!

https://www.kweercards.com/shop/tomoffinland-bandanas

How we design our Gay Greeting Cards #2

Tom of Finland "Happy Birthday Sexy" Gay Greeting card

Welcome to our second segment on how we design our gay greeting cards.
In this gallery, we highlight our Tom of Finland Birthday card: ”Happy Birthday Sexy”, which showcases Tom’s trailblazing work as an LGBTQ artist. This peeping-Tom meets leather-clad motorcycle-man image was created in 1961.

Get this card today at KweerCards.com

Tom of Finland Playing Cards

A look at our latest Tom of Finland Collaboration

We could not be more pleased with our latest Tom of Finland project! We worked along side the Tom of Finland Store and ToF Foundation for months picking the best images and designing this instant classic — now available at KweerCards.com! Each set of cards contains 54 different ToF images. Each suite is broken down into a different type of Tom’s Men: the HEARTS are all the sexy sailors and seamen; the SPADES are the hot leathermen and cops; the DIAMONDS are the studly cowboys; and the CLUBS are Tom’s classic blue collar dudes. (And the two Joker cards are bonus images!) Each number card has a theme too: for example, the TENS are all bare butts, the SIXES are feet/boots and shoes, the NINES being bare chests, and so on.

Bring these cards to your next game night or poker event and you will be the life of the party! These are also great for Solitaire — though you may get distracted by all the sexy fellas and not be able to finish you game! ;)

Pick up a pack today — for yourself or for a friend!

https://www.kweercards.com/shop/tomoffinland-playingcards

How we design our Gay Greeting Cards #1

Tom of Finland "Postman Package" card

Hello and welcome to our first segment on how we design our gay greeting cards.
In this behind the scenes video, we highlight our latest Tom of Finland greeting card: The “Postman Package” card, which makes a great birthday, anniversary or “anytime” card.

You can pick up your own copy here!